Business Etiquette Tips: 5 “Old-School” Habits That Still Matter
Have you ever waited an important email reply to move a project forward that never came? Have you experienced the anxiety, uncertainty, that come with [...]
Book Review: “The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien
During the month of March I decided to focus on luxury brand management. As the final chapter of my “luxurious” journey, today I am reviewing [...]
Luxury Branding: The Difference Between Premium and Luxury
An article on the NBC News website announces the new 2014 Hyundai Equus, with a price tag of over $70,000: "At next week’s New York [...]
Marketing a Luxury Brand-Part 2
The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, [...]
Marketing a Luxury Brand: Part 1
Today I am starting a series of articles on marketing a luxury brand. It's sometimes hard to believe there are brands for which the words [...]
How To Market a New Small Business Against Big Corporations
Many great ideas fail to translate into profitable business opportunities. Often the reason is the perceived lack of opportunity to compete with large, established brands [...]
10 Strategies to Ensure Business Growth
Image Credit: Anirudh Koul on Flickr Business owners have one (big) expectation from Marketing: to dentify strategies and implement programs the lead to [...]
Book Review: “The Consumer Mind” by Pepe Martinez
"Products are made in the factory, but brands are created in the mind" The quote above by Walter Landor best summarizes what "The Consumer Mind" is [...]
How to Build a Brand: 3 Strategies That Work
Image Source: National Library NZ on Flickr Our job as Marketers is to build strong brands. That is, create preference and (ideally) loyalty [...]
Book Review: “Co-opetition” by Adam Brandenburger and Barry J. Nalebuff
I rarely come across a book that changes my current business philosophy. The book I am reviewing today did just that: it changed the way I think about strategy, [...]