How to Build Trust in Your Brand
If I had to rank Brand Managers' responsibilities by importance, [...]
How to Pivot Your Brand During Market Changes
I've witnessed several brand changes throughout my career, some successful, others less so. The difference between the two often comes down to how well the brand managed the transition while maintaining the trust and loyalty it had worked so hard to build.
Competitive Brand Analysis: A Modern Strategic Guide
After 25 years in marketing, it continues to surprise me how many companies operate with an unclear or outdated view of their competitive landscape.
The Fine Line Between Laziness And Procrastination, And How To Overcome Them
Photo credit: Andrea Piacquadio It's a pretty common scenario - sitting at our desks, scrolling [...]