BrandUniq’s Top 5 Posts for 2012
My focus in 2012 has been, as always, on quality rather than quantity. I want to provide my readers with useful and practical articles that [...]
The Future Of Work is Entrepreneurship
The story behind Chobani, the famous brand of Greek-style yogurt, is a strong motivator for many aspiring entrepreneurs. The company founder, Hamdi Ulukaya, a Turkish emigrant, [...]
5 Blogs Every Brand Manager Should Read
It is that time of the year again when I provide the list of my favorite blogs related, in one way or another, to Brand [...]
Positioning Strategies for Meaningful Brand Differentiation
Today's post explores various positioning strategies a brand can use to differentiate from competition. Each positioning exercise is unique, and is influenced by competition, internal strengths and weaknesses and [...]
Announcing the Marketing Strategy Resources Page
My regular readers know that the focus of this blog is strategic marketing and brand management. If your job involves crafting the marketing strategy for [...]
How To Find Marketing Work In a New Country (Part 2)
In part 1 of this article I talked about the "non-professional" challenges of a newcomer looking for a job in a new country. Now that [...]
How to Find Marketing Work in A New Country: Part 1
This article is based on a true story. My own. The decision to move to Toronto from Bucharest was not an easy one. There was [...]
Introducing Brand Positioning Resource Page
The goal of this blog is to help marketers build strong and differentiated brands. I spent the last couple of weeks creating the brand positioning [...]
6 Ways to Set Your Marketing Budget
Year-ends are usually times of reflections and planning. Setting next year's marketing budget follows the same process: looking back at this year's accomplishments and defining [...]
A Brand Culture
*This is a guest post by Deron Hogans. In my eyes, a brand is a company’s most powerful and valuable asset. It’s how the consumer identifies [...]