Brand Management Free Resources
I thought it would be helpful to create a Marketing and Brand Management resource page with information I gathered over the years. I will add to it as I learn about new tools and resources that can simplify your Marketing. I suggest bookmarking it for your reference and convenience. Enjoy!
MARKET RESEARCH
The websites below might be a valuable resource for estimating market size, demographic profiles, industry statistics, and a lot of other statistical info for USA and Canada.
Free Reports:
US Statistics at the State and Local Levels
Information for Canadian Exporters, including Market Reports
Information for Canadian Importers, including total imports by specific category
Paid Reports
PUBLICATIONS
PROFESSIONAL ASSOCIATIONS
American Marketing Association
Canadian Marketing Association
Association of International Product Marketing and Management
PROFESSIONAL CERTIFICATION
Since Marketing is not a regulated profession, a professional certification can definitely increase your professional credibility.
Professional Certified Marketer, designation offered by the American Marketing Association
Certified Marketing Specialist, designation offered by the Canadian Marketing Association
TOOLS TO MONITOR YOUR BRAND AND THE COMPETITION
Social Mention: Google Alerts for Social Media
HootSuite: Social Media Monitor
Tweetdeck: Tool for monitoring Twitter
Technorati: Tool for monitoring the blogosphere