Best Marketing Books
This is a list of some of the best marketing books ever written. What makes them “the best” you ask? To start, they provide practical information that you can immediately apply to your daily marketing job. Moreover, the information presented between their covers is still relevant, although some of them were written in the 1960s. I hope you will find interesting and useful. Feel free to suggest your favorite ones and I will be more than happy to feature them here. Happy reading.
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Books I Reviewed
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That’s Changing the Game of Business
“The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien. Read my review.
Hooked: How To Build Habit-Forming Products by Nir Eyal. Read my review.
The Management of Luxury by Berghaus, Muller, Stewens and Reinecke. Read my Review.
Books I Recommend
Marketing Management (14th Edition)
Positioning: The Battle for Your Mind
Differentiate or Die: Survival in Our Era of Killer Competition
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Marketing Warfare: 20th Anniversary Edition (text only) 20 edition by A.Ries.J.Trout
The Fall of Advertising and the Rise of PR
Ogilvy on Advertising
Confessions of an Advertising Man
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Logo Design Love: A Guide to Creating Iconic Brand Identities