The Role of Marketing: Which Type of Marketer Are You?
Here is a scenario many of you can relate to: you're fresh out of university and ready to start your Marketing career. You research industries [...]
Here is a scenario many of you can relate to: you're fresh out of university and ready to start your Marketing career. You research industries [...]
A very common question I receive from my readers is about my Professional Certified Marketer designation. More specifically, what kind of impact did it have [...]
The greatest thing in this world is not so much where we stand as in what direction we are moving. Johann Wolfgang von Goethe "Strategy" [...]
Success in marketing, like anything in life, is fueled by results. And in order to get results, you need a personal plan.
Have you ever waited an important email reply to move a project forward that never came? Have you experienced the anxiety, uncertainty, that come with [...]
In part 1 of this article I talked about the "non-professional" challenges of a newcomer looking for a job in a new country. Now that [...]
This article is based on a true story. My own. The decision to move to Toronto from Bucharest was not an easy one. There was [...]
Last week I have officially become a Professional Certified Marketer™. This marketing certification is offered by the American Marketing Association as a way of "enhancing [...]
A brand management career can be very rewarding. As a Brand Manager you are responsible for managing the company's most important assets, its brands. A [...]
Marketing requires a very complex set of skills. Hiring a good marketer to build a brand and grow a business might be an intimidating task. [...]