The Fine Line Between Laziness And Procrastination, And How To Overcome Them
Photo credit: Andrea Piacquadio It's a pretty common scenario - sitting at our desks, scrolling through social media, checking emails or the latest news, instead [...]
How To Stop Procrastinating: A 5-Step Plan
Have you ever left the office feeling tired, yet unsatisfied with what you achieved that day? Have you asked yourself the question "Why haven't I [...]
Ecommerce Marketing Manager: Roles and Responsibilities
The demand for ecommerce specialists soared during the COVID-pandemic. As the transition to ecommerce needed to be accelerated, companies went on a hiring spree. Many [...]
The Role of Marketing: Which Type of Marketer Are You?
Here is a scenario many of you can relate to: you're fresh out of university and ready to start your Marketing career. You research industries [...]
How to Sell Online: Do You Have The Right Product?
During the COVID-19 pandemic the need to sell online has become necessity for many brands. Although the end of the pandemic will re-establish a balance between online in-person shopping, eCommerce has gained the attention it deserved and became a major selling channel.
Book Review: SYSTEMology by David Jenyns
Time management has become THE challenge of our generation. We are busier than ever; so much so that "being busy" is a modern-day status symbol. [...]
Four Things Premium Brands Should Know Before Selling on Amazon Vendor Central
In May 2020, eCommerce platform Shopify became Canada's most valuable company. Regardless of the company's ability to maintain its top position, the unexpected change [...]
What Does it Take to Create a Strong Visual Identity Design?
This is a guest post by Richard Kearsey, digital designer at Emerald Colour. Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, [...]
Book Review: “The 1-Page Marketing Plan” by Allan Dib
Is the Marketing plan still a relevant strategic tool for small business owners and new entrepreneurs? We market our brands in times of rapid change [...]
Semper & Adhuc: How to Launch a Premium Watch Brand
This article is written in collaboration with Vagesha Sinha, MSc in Luxury Marketing from Emlyon Business School. As part of the Branding Inspiration series, I [...]