Book Review: SYSTEMology by David Jenyns
Time management has become THE challenge of our generation. We are busier than ever; so much so that "being busy" is a modern-day status symbol. [...]
Book Review: “The 1-Page Marketing Plan” by Allan Dib
Is the Marketing plan still a relevant strategic tool for small business owners and new entrepreneurs? We market our brands in times of rapid change [...]
Book Review: “The Management of Luxury”
Luxury branding is the favorite topic among the readers of this blog. My previous articles on how to manage luxury brands received the most number of [...]
Book Review: Hooked: How to Build Habit-Forming Products by Nir Eyal
The first thing I do every morning is rush to my phone and check my emails. Every evening I promise myself to follow a different morning [...]
Book Review: “The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien
During the month of March I decided to focus on luxury brand management. As the final chapter of my “luxurious” journey, today I am reviewing [...]
Book Review: “The Consumer Mind” by Pepe Martinez
"Products are made in the factory, but brands are created in the mind" The quote above by Walter Landor best summarizes what "The Consumer Mind" is [...]
Book Review: “Co-opetition” by Adam Brandenburger and Barry J. Nalebuff
I rarely come across a book that changes my current business philosophy. The book I am reviewing today did just that: it changed the way I think about strategy, [...]
Book Review: “Brand Together” by Nicholas Ind, Clare Fuller and Charles Trevail
There is a new word that has become part of the Brand Management vocabulary: engagement. Gone are the days of one-way communication, when [...]
Book Review: “The New Strategic Brand Management” by Jean-Noel Kapferer
The first edition of this book was published in 1992 in France. The edition I had the opportunity to read and review is the 5th [...]