3 Ways Marketing Can Help A Business Grow
“The business enterprise has two, and only two basic functions: marketing and innovation.” (Peter Druker) The management of many companies don’t agree with the statement [...]
8 Reasons Why Your Business Needs Strong Competition
Number one, cash is king…number two, communicate…number three, buy or bury the competition. (Jack Welch) Marketers have a pretty combative mindset: in order for a brand [...]
Best Workplace for Marketers: Small or Large Company?
Most of us dream of running our own company. But until that day arrives most of us will have to pursue a career in the [...]
OpenBrand Review-Easier Marketing Collaboration?
The first thought that crossed my mind when asked to give OpenBrand a try was: "how is this file sharing platform different from Dropbox, Google [...]
(More) Marketing Misconceptions That Can Hurt Your Business
This is part 2 of the article the lists common Marketing misconceptions and how they negatively impact a business. Here are five more assumptions that [...]
5 Marketing Misconceptions That Lead to Lost Sales
Although companies have adopted modern Marketing concepts starting in the 1950' there are still a lot of myths surrounding the discipline. Below are five common [...]
Achieving Brand Loyalty: An Impossible Task?
If you're like me you carry at least one loyalty card in your wallet. I have about six of them: grocery store cards, gas station [...]
10 Reasons to Adopt Socially Responsible Marketing
In April 2013 the garment factory collapse in Bangladesh caused international consumer outrage. Brands from around the world were in damage control mode after it [...]
Is Brand Differentiation A Strategy Worth Pursuing?
While publishing various articles on the topic of brand differentiation and positioning I became involved in some very interesting and intensive debates on the merits [...]
How to Perform A Competitive Landscape Analysis
Most strategic marketing projects require a thorough analysis of the competitive landscape. If you have been involved in the development of a new brand positioning, re-positioning an [...]