Luxury Brand Extensions: Wise Decision or Risky Strategy?
I am a fan of classic watches. The product itself is a marvel of craftsmanship, precision engineering, and design. Add heritage to the mix and [...]
Indian Luxury Education: An Eye Opener
This is a guest post by Love Ranga, Chief Strategy Officer and Author, The Ghost of Luxury September 2008 "So, what do you know about Luxury [...]
Luxury Marketing: The Difference Between Fashion and Luxury Brands
The launch of Apple's 18-Karat Rose Gold edition of the Watch, with the price tag of $USD 12,000, and supported by a stylish 12-page spread in Vogue [...]
Book Review: “The Management of Luxury”
Luxury branding is the favorite topic among the readers of this blog. My previous articles on how to manage luxury brands received the most number of [...]
Luxury Marketing: Should Luxury Brands Sell Online?
The number of luxury consumers reached 330 million in 2013, up from 95 million in 1995, according to a study released by Bain and Company [...]
Book Review: “The Luxury Strategy” by Jean-Noël Kapferer and Vincent Bastien
During the month of March I decided to focus on luxury brand management. As the final chapter of my “luxurious” journey, today I am reviewing [...]
Luxury Branding: The Difference Between Premium and Luxury
An article on the NBC News website announces the new 2014 Hyundai Equus, with a price tag of over $70,000: "At next week’s New York [...]
Marketing a Luxury Brand-Part 2
The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, [...]
Marketing a Luxury Brand: Part 1
Today I am starting a series of articles on marketing a luxury brand. It's sometimes hard to believe there are brands for which the words [...]