Book Review: “The 1-Page Marketing Plan” by Allan Dib
Is the Marketing plan still a relevant strategic tool for small business owners and new entrepreneurs? We market our brands in times of rapid change [...]
Semper & Adhuc: How to Launch a Premium Watch Brand
This article is written in collaboration with Vagesha Sinha, MSc in Luxury Marketing from Emlyon Business School. As part of the Branding Inspiration series, I [...]
Is the Specialist Independent Distributor Becoming Obsolete?
Brands that have enjoyed long-term success know the importance of first impressions. While brand positioning and communication are extremely important, it is the distribution network [...]
Luxury Brand Extensions: Wise Decision or Risky Strategy?
I am a fan of classic watches. The product itself is a marvel of craftsmanship, precision engineering, and design. Add heritage to the mix and [...]
5 Reasons to Build a Premium Brand
I was recently shopping for school supplies for my kids. As expected, the options were overwhelming for every item on the list. Choosing something as [...]
How to Build Trust in Your Brand
If I had to rank Brand Managers' responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and [...]
How To Build and Protect Brand Equity
Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources [...]
Pricing Strategies: Is Competing on (Low) Price A Sustainable Strategy?
The following statement is part of "Pricing Strategies 1 on 1": positioning your brand as the lowest priced competitor is a risky strategy. And in [...]
Indian Luxury Education: An Eye Opener
This is a guest post by Love Ranga, Chief Strategy Officer and Author, The Ghost of Luxury September 2008 "So, what do you know about Luxury [...]
How to Use Amazon to Build Your Brand
It is a reality acknowledged by more and more marketers: a brand can no longer rely on intermediaries such as distributors, sales agents and independent [...]