Marketing Communications at BrandUniq Marketing
This is a guest post by Richard Kearsey, digital designer at Emerald Colour. Brand visual identity is considered synonymous with ‘branding’ and ‘brand image’. However, [...]
Dr. Emily R. Coleman, the President of Competitive Advantage Marketing asked me to write a guest post about the impact of social media on Brand [...]
As promised in my previous post, below are my top choices for finding the perfect image for a website, catalogues, presentation or blog. The list [...]
I love photography, and I am a frequent user of stock photography. I think a good photograph is the simplest and most elegant way to [...]
The brand guidelines document summarizes a company’s effort to integrate its visual, verbal and written communication efforts across different mediums and channels. In part 1 of [...]
If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal [...]
Although most of my posts are focused on marketing strategy I sometimes feel the need to highlight some outstanding advertising work that I believe stand [...]
The design brief is one of the most important documents in the Brand Manager's toolkit. How many times have you received a graphic proof that [...]
