How to Use Amazon to Build Your Brand
It is a reality acknowledged by more and more marketers: a brand can no longer rely on intermediaries such as distributors, sales agents and independent [...]
Starting Your Own Business? Read This Branding Reality Check First
You feel stuck in a boring 9 to 5 job. You know you can do more with your life. You have the determination to build [...]
Premium Branding: 3 Tips to Market Your Business to High-End Consumers
Millennials have been the marketing industry’s latest target as they constitute a huge consumer group with high purchasing power. In fact, according to a report [...]
How to Build a Premium Brand
Not all consumers are price sensitive. As disposable income increases, people are willing to pay more for a quality product that will save them money [...]
3 Branding Strategies That Will Add Value to Your Business
What do you understand by a ‘brand’? People often use it interchangeably with the company name. A ‘brand’ in real sense is a lot more [...]
Three Strategies to Expand Your Brand Online
In the past two years I have been actively involved in eCommerce, launching new brands exclusively online, or expanding established brands to take advantage of [...]
Managing Channel Conflict: How to Make Your Products More Accessible with Multi-Channel Distribution
Marketers are among the first to witness what I call the "fragmentation" of everything: media, consumer preferences, shopping habits and distribution channels. Brands are almost [...]
Are Marketing Certifications Worth It?
A very common question I receive from my readers is about my Professional Certified Marketer designation. More specifically, what kind of impact did it have [...]
How to Think Strategically
The greatest thing in this world is not so much where we stand as in what direction we are moving. Johann Wolfgang von Goethe "Strategy" [...]
The Single Word That Should Define Your Branding Strategy
There is plenty of advice on how build a brand. And yet, brand building is more complicated than ever, in part due to the competitive [...]