How to Build a Premium Brand
Not all consumers are price sensitive. As disposable income increases, people are willing to pay more for a quality product that will save them money [...]
3 Branding Strategies That Will Add Value to Your Business
What do you understand by a ‘brand’? People often use it interchangeably with the company name. A ‘brand’ in real sense is a lot more [...]
Three Strategies to Expand Your Brand Online
In the past two years I have been actively involved in eCommerce, launching new brands exclusively online, or expanding established brands to take advantage of [...]
Managing Channel Conflict: How to Make Your Products More Accessible with Multi-Channel Distribution
Marketers are among the first to witness what I call the "fragmentation" of everything: media, consumer preferences, shopping habits and distribution channels. Brands are almost [...]
Are Marketing Certifications Worth It?
A very common question I receive from my readers is about my Professional Certified Marketer designation. More specifically, what kind of impact did it have [...]
How to Think Strategically
The greatest thing in this world is not so much where we stand as in what direction we are moving. Johann Wolfgang von Goethe "Strategy" [...]
The Single Word That Should Define Your Branding Strategy
There is plenty of advice on how build a brand. And yet, brand building is more complicated than ever, in part due to the competitive [...]
A Guide to Understanding Your Brand’s Target Audiences
Image credit: Joe the Goat Farmer on Flickr Most Brand Managers understand the importance of having an accurate image of the brand's target audiences. What's [...]
5 Favorite Things
If you had to name the 5 things you love most, what would your list look like? This is the essence of the 5 Things [...]
Do You Need 1-On-1 Marketing Advice? I am Here To Help
If you have a marketing question you think I can help you with, join me for a 10-minute free online meeting on Officehours. Officehours is [...]