Brand Repositioning: Things to Consider
Earlier this year both USA and Canada have been the subject of brand repositioning initiatives. The Canadian re-branding initiative was designed and implemented by Bruce [...]
Brand Imitation: A Form of Flattery?
*This is a guest post by Deron Hogans. Consumer technology is making major leaps and bounds and has done so for the past ten to fifteen [...]
Are You an Opinionated Marketer? Express Yourself on This Blog
Do you have a passion for Marketing strategy and Brand Management? Are you willing to share your Marketing knowledge and experience with fellow Marketers from [...]
Introducing BrandUniq’s Facebook Page
I am happy to let you know that this blog has an official Facebook page. I know I am only 8 years late but it [...]
3 Reasons To Make Changes To Your Distribution Channel
Making your offering available to more customers is one of the most solid growth strategy. Many companies get stuck with the same distribution model for [...]
How Would You Describe Canada In A Single Word?
I've been fortunate enough to see a few countries on different continents during my personal and business travels. I always end up comparing the place I [...]
How to Perform an Effective SWOT Analysis
The SWOT analysis is an important and mandatory step in the decision making process. In order to develop a sound strategy the company needs to [...]
Brand Positioning Strategy: 3 Common Errors and How to Avoid Them
The last couple of weeks I have been busy discussing and providing brand development estimates for a few start-ups. Ambitions entrepreneurs usually have a very [...]
Book Review: “Brand Together” by Nicholas Ind, Clare Fuller and Charles Trevail
There is a new word that has become part of the Brand Management vocabulary: engagement. Gone are the days of one-way communication, when [...]
Choosing a Channel of Distribution: 5 Things to Consider
Have you ever been assigned the task of building the channel of distribution for a new brand, or a new market? Do you plan to [...]