marketing strategy Archives • Brand and Time Management

Developing An Effective Marketing Strategy: Key Issues To Be Addressed

By Michael|2012-02-15T19:50:07+00:00February 15th, 2012|Marketing Strategy|

Every business owner should make developing the Marketing strategy for the company and its brands a top priority. A proper process takes into account the [...]

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Why Marketing Strategy Is Important For Any Business

By Michael|2018-08-31T15:38:58+00:00February 7th, 2012|Marketing Strategy|

Marketing strategy is one of my favourite topics for two reasons: a well-developed strategy simplifies our everyday marketing job as it makes the implementation of [...]

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Go To Market Strategy: Understanding Marketing Objectives, Strategy and Tactics

By Michael|2014-04-09T13:27:40+00:00January 19th, 2012|Marketing Strategy|

Strategic marketing planning is not fun. When it comes to deciding what direction the company should be heading everybody has a different opinion. That being [...]

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Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership

By Michael|2014-01-20T20:21:17+00:00August 15th, 2011|Marketing Strategy|

I am a big believer in the fact that the only way a brand becomes successful is through a smart differentiation strategy. Today I am starting [...]

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A Marketing Campaign That Stands Out

By Michael|2015-04-23T12:45:34+00:00June 20th, 2011|Marketing Communication|

Although most of my posts are focused on marketing strategy I sometimes feel the need to highlight some outstanding advertising work that I believe stand [...]

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Marketing a Challenger Brand

By Michael|2014-07-16T13:40:21+00:00June 13th, 2011|Marketing Strategy|

In a previous post I offered a few suggestions on how to market a leading brand. I concluded that the overall objective of the category [...]

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2010 Canadian Digital Trends

By Michael|2015-04-23T12:43:39+00:00May 12th, 2011|Brand Management|

One of the challenges that Canadian marketers face is the lack of research information tailored specifically to this country. I recently came across a very [...]

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Starting a New Business? Here Is Your Marketing Checklist

By Michael|2018-10-12T20:05:00+00:00March 8th, 2011|Marketing Strategy|

The idea of starting a business is very tempting for many of us for different reasons: you have a great idea or an opportunity that [...]

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Points of Parity versus Points of Differentiation

By Michael|2021-01-20T21:02:39+00:00January 17th, 2011|Marketing Strategy|

The abundance of choices makes it tough for brands to compete, and customers to decide. The first questions brand owners usually face during discussions with [...]

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