Starting a New Business? Here Is Your Marketing Checklist
The idea of starting a business is very tempting for many of us for different reasons: you have a great idea or an opportunity that [...]
The idea of starting a business is very tempting for many of us for different reasons: you have a great idea or an opportunity that [...]
The abundance of choices makes it tough for brands to compete, and customers to decide. The first questions brand owners usually face during discussions with [...]
Marketing requires a very complex set of skills. Hiring a good marketer to build a brand and grow a business might be an intimidating task. [...]
Choosing a brand name is an important task. In a previous post I listed the four categories in which a brand name usually falls: family [...]
A friend of mine, the proud owner of a BMW, sent me the e-mail above. He was outraged, and rightfully so. A premium car manufacturer, [...]
One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the [...]
In 2010 Strategy Magazine selected “Mark’s Work Warehouse” as recipient of their “Brands of the Year” award for “developing a strong brand identity through a [...]
The brand slogan should summarize its positioning and give the customers a quick glimpse into what your brand stands for. Besides summarizing the brand positioning [...]
Imagine this scenario: your company owns a premium brand with a lot of history, strong local manufacturing content and positive attributes behind it. Back in [...]
Positioning means being different in the mind of the consumer. One way to create differentiation is based on the product linked to a specific brand. [...]