Michael • at Brand and Time Management

Book Review: “The Management of Luxury”

By Michael|2015-04-23T12:26:05+00:00February 25th, 2015|Book Reviews, Luxury Marketing|

Luxury branding is the favorite topic among the readers of this blog. My previous articles on how to manage luxury brands received the most number of [...]

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Fifty Shades of Branding

By Michael|2015-02-17T20:08:34+00:00February 17th, 2015|Brand Management|

This is a guest post by Melissa Kelly*. From building brand authority to dominating the market, what does it take to manage your brand in [...]

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Better or Different? An Introduction to Horizontal Brand Differentiation

By Michael|2016-02-11T15:43:30+00:00February 3rd, 2015|Brand Management|

The options to differentiate a brand can be narrowed down to three: "better", "different", or "cheaper". In a previous post we discussed the “better” strategy [...]

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Understanding Vertical Brand Differentiation Strategy

By Michael|2015-01-13T17:46:01+00:00January 13th, 2015|Brand Management|

In today’s fiercely competitive and noisy environment, the need for strategic brand differentiation is acute. At the macro level, a brand can be differentiated vertically, [...]

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Book Review: Hooked: How to Build Habit-Forming Products by Nir Eyal

By Michael|2014-12-02T14:41:26+00:00December 2nd, 2014|Book Reviews|

The first thing I do every morning is rush to my phone and check my emails. Every evening I promise myself to follow a different morning [...]

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Low Budget Marketing: How to Successfully Compete and Win

By Michael|2014-10-22T12:42:36+00:00October 21st, 2014|Marketing Management|

This is a guest post by Julian Padurariu*. Low budget marketing is one of the most popular topics during marketing conferences and training camps I [...]

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The 8 Crucial Laws of Rebranding [Infographic]

By Michael|2014-09-19T13:09:33+00:00September 19th, 2014|Brand Management|

This is a guest post by Michael Yunat*. A brand is much more than a name. It creates an identity that consumers can associate feelings with [...]

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Pricing Strategy: How To Find the Optimal Price for Your Product or Service

By Michael|2018-10-04T14:36:20+00:00September 10th, 2014|Marketing Strategy|

Finding the optimal price for your product or service can be a challenging task. Charging too little might have a disastrous impact on profitability, while [...]

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