Michael • at Brand and Time Management

A Guide to Understanding Your Brand’s Target Audiences

By Michael|2016-01-14T18:40:45+00:00January 14th, 2016|Brand Management|

Image credit: Joe the Goat Farmer on Flickr Most Brand Managers understand the importance of having an accurate image of the brand's target audiences. What's [...]

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5 Favorite Things

By Michael|2015-11-09T14:26:04+00:00November 5th, 2015|Personal|

If you had to name the 5 things you love most, what would your list look like? This is the essence of the 5 Things [...]

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Do You Need 1-On-1 Marketing Advice? I am Here To Help

By Michael|2015-10-27T14:57:16+00:00October 26th, 2015|Uncategorized|

If you have a marketing question you think I can help you with, join me for a 10-minute free online meeting on Officehours. Officehours is [...]

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Brand Positioning Basics: Establishing The Competitive Frame of Reference

By Michael|2015-10-26T15:01:36+00:00October 22nd, 2015|Brand Management|

When we come across a new brand, we try to make sense of it by using reference points to file it into our mental library. [...]

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6 Common Causes of Brand Failures

By Michael|2015-09-24T18:29:12+00:00September 24th, 2015|Brand Management|

The news earlier in 2015 that Mexx is closing all its Canadian stores came as a huge disappointment for my family. Disappointment because The Dutch [...]

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A Simple Guide to Writing an Effective Brand Positioning Statement

By Michael|2015-09-10T15:14:53+00:00September 10th, 2015|Brand Management|

When it comes to business strategy, many companies tend to be reactive, rather than proactive. Managers of all sorts are quick to deviate from the [...]

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Branding Inspiration: How A New Business Can Enter and Succeed in a Highly Competitive Category

By Michael|2015-06-15T18:33:12+00:00June 15th, 2015|Marketing Strategy|

This marks the start of the "Branding Inspiration" series of articles that will focus on newly launched brands that have become successful in super competitive [...]

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Brand Packaging: The Secret Weapon To Creating Buying Preference

By Michael|2015-05-11T18:07:29+00:00May 7th, 2015|Brand Management|

About 6 years ago I was in charge of launching a new brand in the durable goods category, consisting of over 1000 products, with everything it involves: [...]

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Luxury Marketing: The Difference Between Fashion and Luxury Brands

By Michael|2018-11-28T20:33:18+00:00April 20th, 2015|Luxury Marketing|

The launch of Apple's 18-Karat Rose Gold edition of the Watch, with the price tag of $USD 12,000, and supported by a stylish 12-page spread in Vogue [...]

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