Why Marketing Strategy Is Important For Any Business
Marketing strategy is one of my favourite topics for two reasons: a well-developed strategy simplifies our everyday marketing job as it makes the implementation of [...]
Global Marketing: Things You Should Consider When Planning International Expansion
One of the most common methods to grow a business is to look beyond the national borders. Although global marketing employs the classic principles and [...]
Customer-Driven Branding: Market Segmentation
This is a guest post by Richard Baker. In our last article, we discussed branding transformation. Though business is comfortable with a product-centric methodology, they must [...]
Go To Market Strategy: Understanding Marketing Objectives, Strategy and Tactics
Strategic marketing planning is not fun. When it comes to deciding what direction the company should be heading everybody has a different opinion. That being [...]
Marketing Articles: BrandUniq’s Best of 2011
2011 marked my first year of blogging. Writing marketing articles is something I am passionate about. This blog gave me the opportunity to connect to [...]
Trends in Marketing
Year end is usually dedicated to evaluations, analyzing trends in Marketing and business, and making predictions for the year to come. We as Marketers need [...]
Best Marketing Books
I recently wrote a article about my favorite Marketing and Brand Management blogs, which generated great feedback. I also love books, and for this reason [...]
Differentiation Strategy: Can A Brand Be Positioned on Country of Origin?
In a famous advertising campaign dating back to (I think) 1975, Stolichnaya, the Russian vodka brand, famously stated: "Most American vodkas seem Russian". In this [...]
As the Branding World Evolves
This is a guest post by Richard Baker*. In 1956 CBS and Procter and Gamble launched a TV icon soap opera entitled As the World [...]
What Is Branding? It Isn’t Just A Logo
This is a guest post by Senay Johnson*. Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they're ready [...]