2011 marked my first year of blogging. Writing marketing articles is something I am passionate about. This blog gave me the opportunity to connect to some really great people and learn a lot from marketers from all corners of the world.
Below are my best five articles of 2011, based on the number of views and comments they generated:
Points of Parity vs Points of Differentiation
Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership
Brand Management 101: Five Principles of Highly Effective Branding
A Career in Brand Management: Everything You Need to Know
I would like to thank you all for your feedback and support during 2011. I wish you and your families happy holidays and a healthy, happy and prosperous 2012!
Michael
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