Michael • at Brand and Time Management

Becoming A Professional Certified Marketer™-My Personal Experience

By Michael|2015-04-23T12:49:25+00:00October 25th, 2011|Career Management|

Last week I have officially become a Professional Certified Marketer™. This marketing certification is offered by the American Marketing Association as a way of "enhancing [...]

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Marketing Blogs Worth Reading

By Michael|2011-10-18T12:33:36+00:00October 18th, 2011|Brand Management|

I recently made some changes to my iGoogle page and realized that most of the gadgets are blog feeds. Blogs have become my primary source [...]

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Marketing Management: How to Have Your Brand Strategy Approved by Senior Executives

By Michael|2011-10-16T15:59:25+00:00October 11th, 2011|Marketing Strategy|

October is a month that many companies dedicate to planning for the year ahead. Marketers are busy crafting initiatives and allocating budgets, hoping that the [...]

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What Is a Brand? Does It Exhibit the Core Elements?

By Michael|2011-10-04T20:06:48+00:00October 3rd, 2011|Brand Management|

This is a guest article contributed by Richard Baker*. Unlike most words in Webster’s dictionary, there is one word that has multiple definitions depending who [...]

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Free Brand Management and Marketing Resources

By Michael|2011-09-30T13:45:57+00:00September 29th, 2011|Brand Management|

I finally managed to put together a page that contains Marketing resources (mostly free) that I collected over the years. I have personally used almost [...]

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A Career in Brand Management: Everything You Need To Know

By Michael|2015-04-23T12:56:59+00:00September 27th, 2011|Career Management|

A brand management career can be very rewarding. As a Brand Manager you are responsible for managing the company's most important assets, its brands. A [...]

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Your Brand Is Your DNA

By Michael|2011-09-27T13:14:25+00:00September 22nd, 2011|Brand Management|

This is a guest article contributed by Richard Baker*. The fall of 2000, CBS introduced an exciting new television series that still resonates with consumers [...]

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Contributors Needed for Brand Management Blog

By Michael|2011-09-15T14:11:53+00:00September 15th, 2011|Brand Management|

I have started the BrandUniq blog with a simple goal: to share real-life Brand Management and Marketing tips with my readers, mostly brand managers and [...]

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How To Create a Differentiation Strategy Based On Superior Service

By Michael|2014-11-06T14:07:12+00:00August 31st, 2011|Marketing Strategy|

This is the second article in the series about creating an effective brand differentiation strategy for long-term competitive advantage. In a previous post I explored product-based [...]

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