Brand Guidelines: A Practical Overview (Part 1)
If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal [...]
If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal [...]
Marketing requires a very complex set of skills. Hiring a good marketer to build a brand and grow a business might be an intimidating task. [...]
One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the [...]
The brand slogan should summarize its positioning and give the customers a quick glimpse into what your brand stands for. Besides summarizing the brand positioning [...]