Differentiation Strategy: Can A Brand Be Positioned on Country of Origin?
In a famous advertising campaign dating back to (I think) 1975, Stolichnaya, the Russian vodka [...]
As the Branding World Evolves
This is a guest post by Richard Baker*. In 1956 CBS and Procter and Gamble [...]
What Is Branding? It Isn’t Just A Logo
This is a guest post by Senay Johnson*. Lots of entrepreneurs and small businesses have [...]


