market segmentation Archives • Brand and Time Management

Customer-Driven Branding: Market Segmentation

By Michael|2012-01-25T22:09:03+00:00January 25th, 2012|Marketing Strategy|

This is a guest post by Richard Baker. In our last article, we discussed branding transformation. Though business is comfortable with a product-centric methodology, they must [...]

As the Branding World Evolves

By Michael|2011-11-08T13:42:03+00:00November 7th, 2011|Brand Management|

This is a guest post by Richard Baker*. In 1956 CBS and Procter and Gamble launched a TV icon soap opera entitled As the World [...]

Positioning-The Crucial First Step In Brand Building

By Michael|2018-09-25T19:36:26+00:00August 10th, 2010|Marketing Strategy|

For most people marketing means advertising. For most marketing agencies, marketing means communication. Or even worse, creative communication. For many management teams, launching a new [...]