Marketing Management: How to Have Your Brand Strategy Approved by Senior Executives
October is a month that many companies dedicate to planning for the year ahead. Marketers are busy crafting initiatives and allocating budgets, hoping that the [...]
Your Brand Is Your DNA
This is a guest article contributed by Richard Baker*. The fall of 2000, CBS introduced an exciting new television series that still resonates with consumers [...]
Marketing Trends and Challenges
One of my blog readers recently asked me a very good question: what is the biggest challenge with Marketing to new prospects today and why? [...]
Brand Management 101: Five Principles of Highly Effective Branding
I am very passionate about the brands I admire. All my friends and colleagues know that Cervelo is my favorite bike company and I am [...]
5 Excellent Stock Photography Websites
As promised in my previous post, below are my top choices for finding the perfect image for a website, catalogues, presentation or blog. The list [...]
How to Use Stock Photography in Your Marketing Communication Materials
I love photography, and I am a frequent user of stock photography. I think a good photograph is the simplest and most elegant way to [...]
Brand Guidelines: A Practical Overview (Part 2)
The brand guidelines document summarizes a company’s effort to integrate its visual, verbal and written communication efforts across different mediums and channels. In part 1 of [...]
Brand Guidelines: A Practical Overview (Part 1)
If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal [...]