Marketing strategy at BrandUniq Marketing
Making your offering available to more customers is one of the most solid growth strategy. Many companies get stuck with the same distribution model for [...]
The last couple of weeks I have been busy discussing and providing brand development estimates for a few start-ups. Ambitions entrepreneurs usually have a very [...]
In a previous article I've discussed the go to market strategy and its importance for the business. It's now time to focus on the document that provides [...]
Longines' "Elegance Is An Attitude" Campaign One of the strongest positioning any brand can achieve goes beyond product features or the great after-sale [...]
Every business owner should make developing the Marketing strategy for the company and its brands a top priority. A proper process takes into account the [...]
Marketing strategy is one of my favourite topics for two reasons: a well-developed strategy simplifies our everyday marketing job as it makes the implementation of [...]
This is a guest post by Richard Baker. In our last article, we discussed branding transformation. Though business is comfortable with a product-centric methodology, they must [...]
Strategic marketing planning is not fun. When it comes to deciding what direction the company should be heading everybody has a different opinion. That being [...]
October is a month that many companies dedicate to planning for the year ahead. Marketers are busy crafting initiatives and allocating budgets, hoping that the [...]
This is the second article in the series about creating an effective brand differentiation strategy for long-term competitive advantage. In a previous post I explored product-based [...]
