Brand Management at BrandUniq Marketing
Marketing Articles: BrandUniq’s Best of 2011
2011 marked my first year of blogging. Writing marketing articles is something I am passionate about. This blog gave me the opportunity to connect to [...]
Differentiation Strategy: Can A Brand Be Positioned on Country of Origin?
In a famous advertising campaign dating back to (I think) 1975, Stolichnaya, the Russian vodka brand, famously stated: "Most American vodkas seem Russian". In this [...]
As the Branding World Evolves
This is a guest post by Richard Baker*. In 1956 CBS and Procter and Gamble launched a TV icon soap opera entitled As the World [...]
What Is Branding? It Isn’t Just A Logo
This is a guest post by Senay Johnson*. Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they're ready [...]
Marketing Blogs Worth Reading
I recently made some changes to my iGoogle page and realized that most of the gadgets are blog feeds. Blogs have become my primary source [...]
What Is a Brand? Does It Exhibit the Core Elements?
This is a guest article contributed by Richard Baker*. Unlike most words in Webster’s dictionary, there is one word that has multiple definitions depending who [...]
Free Brand Management and Marketing Resources
I finally managed to put together a page that contains Marketing resources (mostly free) that I collected over the years. I have personally used almost [...]
Your Brand Is Your DNA
This is a guest article contributed by Richard Baker*. The fall of 2000, CBS introduced an exciting new television series that still resonates with consumers [...]
Contributors Needed for Brand Management Blog
I have started the BrandUniq blog with a simple goal: to share real-life Brand Management and Marketing tips with my readers, mostly brand managers and [...]
Marketing Trends and Challenges
One of my blog readers recently asked me a very good question: what is the biggest challenge with Marketing to new prospects today and why? [...]