Brand Management Archives : Page 3 of 5 • Brand and Time Management

OpenBrand Review-Easier Marketing Collaboration?

By Michael|2013-08-08T12:41:29+00:00August 7th, 2013|Brand Management|

The first thought that crossed my mind when asked to give OpenBrand a try was: "how is this file sharing platform different from Dropbox, Google [...]

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(More) Marketing Misconceptions That Can Hurt Your Business

By Michael|2013-07-18T12:46:39+00:00July 17th, 2013|Brand Management|

This is part 2 of the article the lists common Marketing misconceptions and how they negatively impact a business. Here are five more assumptions that [...]

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5 Marketing Misconceptions That Lead to Lost Sales

By Michael|2013-07-17T01:35:03+00:00June 25th, 2013|Brand Management|

Although companies have adopted modern Marketing concepts starting in the 1950' there are still a lot of myths surrounding the discipline. Below are five common [...]

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10 Reasons to Adopt Socially Responsible Marketing

By Michael|2013-06-10T19:33:02+00:00May 30th, 2013|Brand Management|

In April 2013 the garment factory collapse in Bangladesh caused international consumer outrage. Brands from around the world were in damage control mode after it [...]

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Is Brand Differentiation A Strategy Worth Pursuing?

By Michael|2013-05-16T12:31:23+00:00May 15th, 2013|Brand Management|

While publishing various articles on the topic of brand differentiation and positioning I became involved in some very interesting and intensive debates on the merits [...]

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How to Perform A Competitive Landscape Analysis

By Michael|2018-05-24T15:18:35+00:00May 7th, 2013|Brand Management|

Most strategic marketing projects require a thorough analysis of the competitive landscape. If you have been involved in the development of a new brand positioning, re-positioning an [...]

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Luxury Branding: The Difference Between Premium and Luxury

By Michael|2018-11-28T20:24:52+00:00April 2nd, 2013|Brand Management, Luxury Marketing|

An article on the NBC News website announces the new 2014 Hyundai Equus, with a price tag of over $70,000: "At next week’s New York [...]

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Marketing a Luxury Brand-Part 2

By Michael|2018-11-28T20:22:55+00:00March 21st, 2013|Brand Management, Luxury Marketing|

The first article in this series listed the unique ingredients of the true luxury brand: selective ownership, timeless design, a unique brand story and of course, [...]

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