Brand Management at BrandUniq Marketing
Marketing a Luxury Brand: Part 1
Today I am starting a series of articles on marketing a luxury brand. It's sometimes hard to believe there are brands for which the words [...]
How to Build a Brand: 3 Strategies That Work
Image Source: National Library NZ on Flickr Our job as Marketers is to build strong brands. That is, create preference and (ideally) loyalty [...]
5 Blogs Every Brand Manager Should Read
It is that time of the year again when I provide the list of my favorite blogs related, in one way or another, to Brand [...]
Positioning Strategies for Meaningful Brand Differentiation
Today's post explores various positioning strategies a brand can use to differentiate from competition. Each positioning exercise is unique, and is influenced by competition, internal strengths and weaknesses and [...]
A Brand Culture
*This is a guest post by Deron Hogans. In my eyes, a brand is a company’s most powerful and valuable asset. It’s how the consumer identifies [...]
Brand Repositioning: Things to Consider
Earlier this year both USA and Canada have been the subject of brand repositioning initiatives. The Canadian re-branding initiative was designed and implemented by Bruce [...]
Brand Imitation: A Form of Flattery?
*This is a guest post by Deron Hogans. Consumer technology is making major leaps and bounds and has done so for the past ten to fifteen [...]
Puppies, Kittens, and Kids: Marketing to the Emotions
This is a guest post by Emily R. Coleman, Ph.D.*. It is a truism in consumer marketing and advertising that putting puppies, kittens, or kids [...]
The Western World Needs A New Value Proposition Definition
In a recent real estate transaction in Toronto a bungalow was bought for $400,000 CAD over the asking price, for a total of $1,200,000 CAD. [...]
The Importance of Branding
The importance of branding has always been a highly debatable topic. It is much easier to convince management to allocate money for a new promotional [...]