Brand Management at BrandUniq Marketing
Competitive Brand Analysis: A Modern Strategic Guide
After 25 years in marketing, it continues to surprise me how many companies operate with an unclear or outdated view of their competitive landscape.
How to Build Trust in Your Brand
If I had to rank Brand Managers' responsibilities by importance, building brand trust would be at the top. Brand trust is slow to build and [...]
How To Build and Protect Brand Equity
Building brand equity should be the number one priority of any business, big or small. Positive brand equity takes a lot of time and resources [...]
Premium Branding: 3 Tips to Market Your Business to High-End Consumers
Millennials have been the marketing industry’s latest target as they constitute a huge consumer group with high purchasing power. In fact, according to a report [...]
How to Build a Premium Brand
Not all consumers are price sensitive. As disposable income increases, people are willing to pay more for a quality product that will save them money [...]
3 Branding Strategies That Will Add Value to Your Business
What do you understand by a ‘brand’? People often use it interchangeably with the company name. A ‘brand’ in real sense is a lot more [...]
The Single Word That Should Define Your Branding Strategy
There is plenty of advice on how build a brand. And yet, brand building is more complicated than ever, in part due to the competitive [...]
A Guide to Understanding Your Brand’s Target Audiences
Image credit: Joe the Goat Farmer on Flickr Most Brand Managers understand the importance of having an accurate image of the brand's target audiences. What's [...]
Brand Positioning Basics: Establishing The Competitive Frame of Reference
When we come across a new brand, we try to make sense of it by using reference points to file it into our mental library. [...]
6 Common Causes of Brand Failures
The news earlier in 2015 that Mexx is closing all its Canadian stores came as a huge disappointment for my family. Disappointment because The Dutch [...]