Differentiation Strategy: Can A Brand Be Positioned on Country of Origin?
In a famous advertising campaign dating back to (I think) 1975, Stolichnaya, the Russian vodka brand, famously stated: "Most American vodkas seem Russian". In this [...]
In a famous advertising campaign dating back to (I think) 1975, Stolichnaya, the Russian vodka brand, famously stated: "Most American vodkas seem Russian". In this [...]