Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership
I am a big believer in the fact that the only way a brand becomes successful is through a smart differentiation strategy. Today I am starting [...]
How to Market a Leading Brand
Originally published May 2011. Updated October 2026. Managing a leading brand is a privilege, but also a challenge. Some brands are perceived as "number one" [...]
Points of Parity versus Points of Differentiation
The abundance of choices makes it tough for brands to compete, and customers to decide. The first questions brand owners usually face during discussions with [...]