Book Review: “The 1-Page Marketing Plan” by Allan Dib
Is the Marketing plan still a relevant strategic tool for small business owners and new entrepreneurs? We market our brands in times of rapid change [...]
Book Review: “Co-opetition” by Adam Brandenburger and Barry J. Nalebuff
I rarely come across a book that changes my current business philosophy. The book I am reviewing today did just that: it changed the way I think about strategy, [...]
Book Review: “The New Strategic Brand Management” by Jean-Noel Kapferer
The first edition of this book was published in 1992 in France. The edition I had the opportunity to read and review is the 5th [...]