Book Review: “The 1-Page Marketing Plan” by Allan Dib
Is the Marketing plan still a relevant strategic tool for small business owners and new entrepreneurs? We market our brands in times of rapid change [...]
Is the Marketing plan still a relevant strategic tool for small business owners and new entrepreneurs? We market our brands in times of rapid change [...]
The first edition of this book was published in 1992 in France. The edition I had the opportunity to read and review is the 5th [...]