Brand Imitation: A Form of Flattery?
*This is a guest post by Deron Hogans. Consumer technology is making major leaps and bounds and has done so for the past ten to fifteen [...]
Brand Positioning Strategy: 3 Common Errors and How to Avoid Them
The last couple of weeks I have been busy discussing and providing brand development estimates for a few start-ups. Ambitions entrepreneurs usually have a very [...]
What Is Branding? It Isn’t Just A Logo
This is a guest post by Senay Johnson*. Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they're ready [...]
Marketing Trends and Challenges
One of my blog readers recently asked me a very good question: what is the biggest challenge with Marketing to new prospects today and why? [...]