Better or Different? An Introduction to Horizontal Brand Differentiation
The options to differentiate a brand can be narrowed down to three: "better", "different", or [...]
Understanding Vertical Brand Differentiation Strategy
In today’s fiercely competitive and noisy environment, the need for strategic brand differentiation is acute. [...]
Book Review: Hooked: How to Build Habit-Forming Products by Nir Eyal
The first thing I do every morning is rush to my phone and check my [...]