It is that time of the year again when I provide the list of my favorite blogs related, in one way or another, to Brand Management.
Brand Management has become a very complex task, with an explosion of tools available to build a brand.
A successful Brand Manager has to have minimal exposure to various disciplines related to brand building: graphic design, online and offline conversion techniques, copywriting, to name a few.
Deciding What Blog to Subscribe To
Unlike many other websites that rank blogs based on posting frequency and social media “influence”, I use a different approach: what matters to me is quality, well-documented, authentic and “evergreen” content.
What do I consider evergreen content? A piece of information that provides a comprehensive analysis of a specific topic, that is relevant today, next month, and for years to come.
My Favorite Blogs for 2012
This year’s list of my favorite blogs is varies slightly from the one I prepared in 2011. Here it is (in random order):
Competitive Advantage Marketing. A new addition to the 2012 list, this blog offers down-to-earth, practical strategic advice for B2B and B2C marketers. Dr. Emily R. Coleman, the publisher of this blog, has over 20 years of hands-on experience in Marketing, with clients ranging from Fortune 100 companies to entrepreneurial enterprises. I particularly enjoy her articles that look at the challenges and rewards of the Marketing profession, which in most cases I identify with. A very interesting read.
Brand Strategy Insider. BSI continues to be one of my favorite marketing strategy blogs, years since I first discovered it. I am sure many of you marketers are very familiar with this blog so I won’t spend to much time presenting it. In 2012 Derrik, Brad and their partners did a great job at addressing marketing strategy and branding issues in their articles. Keep up the good work guys!
Conversion XL. One of the biggest challenges in marketing is converting prospects into customers. When it comes to conversion advice, there is no better source of information than Peep Laja’s blog, Conversion XL . I find his articles incredibly useful and the only ones I need to read on that specific topic. According to Peep the three things that set his blog apart are: well-researched and highly actionable content, noise reduction, and writing for smart people. He certainly delivers on all three promises.
Iancul.com. Graphic design turns marketing strategy into conversations with the consumer. Iancu is a graphic designer based in London, UK, with a passion for what he does best: brand identity design. His blog posts provide a sneak peek into the complexity of this profession. It also allows us marketers to really appreciate the benefits that great design brings to any business. Take a look at his portfolio and you’ll understand what I am talking about.
Copyblogger. It has been said that meaningful and fresh content is the new branding. When I think content marketing I think Copyblogger. I use their advice to improve the quality of the articles I post here, as well as in other copywriting projects for the brands I manage. Their products, such as the Genesis framework supported by stunningly designed themes, are top notch as well.
These are my favorite blogs of 2012 in a nutshell.
Now it’s your turn. What is your favorite blog? Feel free to list it in the Comments section below.