How to Build a Premium Brand
Not all consumers are price sensitive. As disposable income increases, [...]
Semper & Adhuc: How to Launch a Premium Watch Brand
This article is written in collaboration with Vagesha Sinha, MSc in Luxury Marketing from Emlyon [...]
Is the Specialist Independent Distributor Becoming Obsolete?
Brands that have enjoyed long-term success know the importance of first impressions. While brand positioning [...]
Luxury Brand Extensions: Wise Decision or Risky Strategy?
I am a fan of classic watches. The product itself is a marvel of craftsmanship, [...]