Achieving Brand Loyalty: An Impossible Task?
If you're like me you carry at least one loyalty card in your wallet. I [...]
10 Reasons to Adopt Socially Responsible Marketing
In April 2013 the garment factory collapse in Bangladesh caused international consumer outrage. Brands from [...]
Is Brand Differentiation A Strategy Worth Pursuing?
While publishing various articles on the topic of brand differentiation and positioning I became involved [...]