Luxury Marketing: Should Luxury Brands Sell Online?
The number of luxury consumers reached 330 million in 2013, up from 95 million in [...]
Marketing Challenges: Breaking Though The Noise
What do you think is the biggest challenge Marketers face? A good friend of mine [...]
How to Deliver on Your Brand Positioning
In 1997 ING Direct disrupted the Canadian retail banking with a very narrow positioning: "the [...]