Branding Inspiration: How A New Business Can Enter and Succeed in a Highly Competitive Category
This marks the start of the "Branding Inspiration" series of articles that will focus on [...]
Brand Packaging: The Secret Weapon To Creating Buying Preference
About 6 years ago I was in charge of launching a new brand in the durable goods [...]
Luxury Marketing: The Difference Between Fashion and Luxury Brands
The launch of Apple's 18-Karat Rose Gold edition of the Watch, with the price tag of [...]