How Should A Premium Brand Respond to Competitive Price Pressure?
Imagine this scenario: your company owns a premium brand with a lot of history, strong local manufacturing content and positive attributes behind it. Back in [...]
How To Craft A Differentiation Strategy Based On Product Features
Positioning means being different in the mind of the consumer. One way to create differentiation is based on the product linked to a specific brand. [...]
Positioning-The Crucial First Step In Brand Building
For most people marketing means advertising. For most marketing agencies, marketing means communication. Or even worse, creative communication. For many management teams, launching a new [...]