Brand Guidelines: A Practical Overview (Part 2)
The brand guidelines document summarizes a company’s effort to integrate its visual, verbal and written communication efforts across different mediums and channels. In part 1 of [...]
Brand Guidelines: A Practical Overview (Part 1)
If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal [...]
A Marketer’s Guide To Writing An Effective Graphic Design Brief
The design brief is one of the most important documents in the Brand Manager's toolkit. How many times have you received a graphic proof that [...]