Brand Guidelines: A Practical Overview (Part 2)
The brand guidelines document summarizes a company’s effort to integrate its visual, verbal and written communication efforts across different mediums and channels. In part 1 of [...]
By Michael|2022-02-03T23:59:59+00:00July 5th, 2011|Marketing Communication|
The brand guidelines document summarizes a company’s effort to integrate its visual, verbal and written communication efforts across different mediums and channels. In part 1 of [...]
By Michael|2015-04-23T12:43:39+00:00May 12th, 2011|Brand Management|
One of the challenges that Canadian marketers face is the lack of research information tailored specifically to this country. I recently came across a very [...]