How to Build a Premium Brand
Not all consumers are price sensitive. As disposable income increases, [...]
Four Things Premium Brands Should Know Before Selling on Amazon Vendor Central
In May 2020, eCommerce platform Shopify became Canada's most valuable company. Regardless of the [...]
What Does it Take to Create a Strong Visual Identity Design?
This is a guest post by Richard Kearsey, digital designer at Emerald Colour. Brand visual [...]
Book Review: “The 1-Page Marketing Plan” by Allan Dib
Is the Marketing plan still a relevant strategic tool for small business owners and new [...]