Criteria for Choosing a Brand Name
Choosing a brand name is an important task. In a previous post I listed the four categories in which a brand name usually falls: family [...]
Choosing a brand name is an important task. In a previous post I listed the four categories in which a brand name usually falls: family [...]
One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the [...]