Starting a New Business? Here Is Your Marketing Checklist
The idea of starting a business is very tempting for many of us for different reasons: you have a great idea or an opportunity that [...]
Naming Your New Brand
One of the first challenges every marketer faces when launching a new brand is choosing a name for it. Naming is very important in the [...]
The Brand Slogan: How to Choose a Meaningful One
The brand slogan should summarize its positioning and give the customers a quick glimpse into what your brand stands for. Besides summarizing the brand positioning [...]