Marketing Trends and Challenges
One of my blog readers recently asked me a very good question: what is the biggest challenge with Marketing to new prospects today and why? [...]
One of my blog readers recently asked me a very good question: what is the biggest challenge with Marketing to new prospects today and why? [...]
Marketing requires a very complex set of skills. Hiring a good marketer to build a brand and grow a business might be an intimidating task. [...]
A friend of mine, the proud owner of a BMW, sent me the e-mail above. He was outraged, and rightfully so. A premium car manufacturer, [...]
In 2010 Strategy Magazine selected “Mark’s Work Warehouse” as recipient of their “Brands of the Year” award for “developing a strong brand identity through a [...]
The brand slogan should summarize its positioning and give the customers a quick glimpse into what your brand stands for. Besides summarizing the brand positioning [...]
Positioning means being different in the mind of the consumer. One way to create differentiation is based on the product linked to a specific brand. [...]
For most people marketing means advertising. For most marketing agencies, marketing means communication. Or even worse, creative communication. For many management teams, launching a new [...]