The Importance of Branding
The importance of branding has always been a highly debatable topic. It is much easier to convince management to allocate money for a new promotional [...]
The importance of branding has always been a highly debatable topic. It is much easier to convince management to allocate money for a new promotional [...]
This is a guest post by Richard Baker*. In 1956 CBS and Procter and Gamble launched a TV icon soap opera entitled As the World [...]
This is a guest post by Senay Johnson*. Lots of entrepreneurs and small businesses have a great start simply by word-of-mouth, but when they're ready [...]
This is a guest article contributed by Richard Baker*. Unlike most words in Webster’s dictionary, there is one word that has multiple definitions depending who [...]
This is a guest article contributed by Richard Baker*. The fall of 2000, CBS introduced an exciting new television series that still resonates with consumers [...]
If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal [...]
Although most of my posts are focused on marketing strategy I sometimes feel the need to highlight some outstanding advertising work that I believe stand [...]
In a previous post I offered a few suggestions on how to market a leading brand. I concluded that the overall objective of the category [...]
The idea of starting a business is very tempting for many of us for different reasons: you have a great idea or an opportunity that [...]