A Marketing Campaign That Stands Out
Although most of my posts are focused on marketing strategy I sometimes feel the need to highlight some outstanding advertising work that I believe stand [...]
Points of Parity versus Points of Differentiation
The abundance of choices makes it tough for brands to compete, and customers to decide. The first questions brand owners usually face during discussions with [...]
The Brand Slogan: How to Choose a Meaningful One
The brand slogan should summarize its positioning and give the customers a quick glimpse into what your brand stands for. Besides summarizing the brand positioning [...]